Reference Laboratory Looking Ahead in Pro Audio
Reference Laboratory - Reference Laboratory distributor Audix for Middle East

Official website:
Audix appoint Reference Laboratories 
as sole Middle East distributor


2011, April

Reference Laboratories have been named as the sole distributor for Audix microphones in the Middle East, including all the GCC countries (Saudi Arabia, Kuwait, Bahrain, Qatar, the United Arab Emirates, the Sultanate of Oman) in addition to Jordan, Iran, Pakistan and Syria. To date, Audix have been represented in the region by several dealers in some territories, so Reference Laboratories aim to support the brand fully in all these countries through their dealer network. In addition to their own brand of quality cables, drums and stage boxes, the Italian company also distribute brands such as OM2 Audix - read the complete technical sheet... Soundsphere in the region. Reference Laboratories have a long standing relationship with Audix and have been representing the American microphone manufacturer since 1998

Audix is the perfect accompaniment to a cable line, and we share the same design philosophy in producing the very best products for the market,” commented general manager Angelo Tordini.“Audix produce exceptional microphones such as the OM, DP, SCX, ADX and RAD series covering all applications from live to recording to installation in addition to AV and conferencing. Tin terms of R&D, their engineers never stand still in the market as testified by their dealers and end users. The dealers love Audix because of the quality and reliability of their products in addition to very competitive price tags, which represents value for money. Audix is at the very beginning of the audio signal chain which is recognised immediately. If you make an A/B test with an OM2 or OM5 or indeed a D6 or I5 against a similar competitor in the market then you hear the difference.” 

Naturally, Reference laboratories aim to increase their dealer database in the region by fully demonstrating the ranges in the countries they are representing. “Starting at this year’s PALME in Dubai, we will showcase Audix microphones as part of our D6 Audix - read the complete technical sheet...Cable Education workshop, which we intend to roll out across the region over the coming months.

Audix CEO Cliff Castle was excited by the prospect of Mr. Tordini’s team extending their distribution network having worked with him for twenty years. “We discussed the idea of promoting our business in the Middle East and came to the conclusion that the timing was right for this official arrangement. Angelo has developed a deep passion and understanding for Audix microphones and he has developed his own style of training and promotion that compliments the professional nature of our products. Through Reference, Audix products will be more readily available and easier to obtain, which will be hugely advantageous for Audix customers in the Middle East.

Cliff Castle (Audix CEO) & Angelo Tordini (Reference Laboratory CEO)  
Cliff Castle (Audix CEO) & Angelo Tordini (Reference Laboratory CEO)
@ Prolight+Sound 2011 - Frankfurt D

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