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Reference Laboratory - Meet us @Musikmesse 2012
Reference Laboratory @ Musikmesse 2012
March 21 to 24, Frankfurt trade fair ground
Frankfurt (Germany)

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We are pleased to announce that at Musikmesse 2012, from March 21st to 24th in Frankfurt, Reference Laboratory will present two different meeting points:

Here, the Reference Staff (organized by Angelo Tordini with Luca Poli, Lorenzo Curzi and Claudio Bargoni), supported by professional musicians, will be ready and willing to present you the news for 2012: the lines Reference and Referement cables and some brands like Source Audio and Audix microphones that Reference Laboratory distribute in Italy and the Middle East

Sfoglia la GUIDA AI CAVI Reference Lab Vai al sito ufficiale AUDIX

For example, at our Reference Cable Corner, booth F25 Hall 4.1 (Musikmesse Area), we will show the important new products dedicated to the Music market, such as:

  • Reference Cable
  • Referemente Cable

and will also be an opportunity to highlight some innovations of our distributions:

  • Audix: CabGrabber (support for the cabinet) will be demonstrated in combination with dynamic microphones i5 and F5.

  • Source Audio: we will have the new line Soundblox 2, with the two models Multiwave ™ Distortions (for guitar and bass) and Dimension Reverb, as well as the new Source Audio Dual Expression Pedal, announced just a few weeks ago.

In this regard, on the Reference Cable Corner stage during the whole exhibition, there will be demonstrations of guest musicians, who will listen and answer competently to all your needs and requests. 

Reference Cable Corner Musikmesse Special Performances (full list here)

Our special guests:

Steve Angarthal : musician, teacher and sound engineer, will offer some training pills about Cables Educational Workshop  (previously announced as an asset for 2012 and targeted to authorized dealers and suggested as marketing support in your stores) on Reference cables, Morpheus and  Source Audio pedals, and Audix microphones. A precious and important guest, both to learn more and to start planning the training sessions in your stores.

Frank Pearl : a promise in the European guitar scene that last December he defended the Italian colors in London, in the final of Guitar Idol 2011 and finished in second place. We are proud to have him with us in the four-day event, with the demo also aimed to demonstrate how "a proper wiring can enhance the set up of a demanding guitarist."

Flávio Silva :  A native of São Paulo, is now living permanently in Belgium, where he worked and where he majored in jazz guitar at the Royal Conservatory of Antwerp. During his stay in Brazil he has played around various festivals and jazz clubs where he set the foundations of his style. He works with Reference Laboratory from several years.

As per tradition, then, at "snacks time", there will be a taste of Italy for all of you. Please consider that as a friend's reunion with a snack and Reference Cable.

VERY IMPORTANT: to the dealer who will have had the interest and pleasure to come and visit us, we will dedicate an EXTRA DISCOUNT on orders that will be finalized during Musikmesse. A discount "Frankfurt Prize", to emphasize the importance of an event like the Musikmesse and especially to reward the retailer for the attention and time he gave to Reference.

Let's meet in Frankfurt March 21st to 24th. See you there!





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